Medals of America Proudly Soars with Artifi Labs' Product Customization

Situation

For over 40 years, Medals of America has been a premier supplier of official military medals, awards, ribbons, and display cases to US veterans and service men and women. The veteran owned and operated company also sells military apparel including jackets, t-shirts, and hats.

Challenge

To better serve its customers by allowing them to visualize a customizable product while shopping online, Medals of America needed an online product customization platform. The requirements for this platform included the ability to manage customization rules for a selection of its military apparel which requires specific areas for military medals, logos, and text. The product customization platform would also need to support real-time pricing so that when a specific change was made to a product where a personalization effect was added, pricing would automatically update in the shopping cart.

Solution

To customize its products and maintain the integrity of its military apparel, Medals of America chose Artifi Labs. Artifi enabled Medals of America to offer customization options and manage strict design rules for its wide range of apparel, including the use of specific logos on the backs of jackets, or fixed text options for military rank on the front of t-shirts. Artifi also allows for real-time pricing so that Medals of America shoppers can see the price of an item change as it is being customized. Medals of America’s mission is to uphold the honor and valor of our nation’s veterans, and by meeting its apparel customization needs, Artifi is able to support this mission.