Artifi Powers Artemax’s Custom Wristband Makers
Situation
Artemax has been an industry-leading manufacturer and supplier of identification wristbands and accessories for more than 25 years. Providing wristbands for consumers, businesses and all buyers in between, Artemax has a brand portfolio of the biggest names in wristbands including:
Challenge
Seeking a synergistic solution for product customization for the whole brand portfolio there were many requirements to evaluate.
Wristband Resources had a legacy in-house product customizer that became too costly and time intensive to maintain. Wristco and Wristband Express needed similar customization capabilities to Wristband Resources, the ability to create multiple product configurations, as well as a direct-to-print process with buyer validation of digital proofing.
Jet Bands featured a unique go-to-market strategy with distribution through Walmart stores enabling customers to print DIY custom wristbands at home. That meant different output files for Wristband Resources and Jet Bands and feeding into different production processes.
Solution
Artemax implemented Artifi. The SaaS platform offered a guarantee of up-to-date software without the added cost of a development team. Diving deeper into the product configurator’s features, Artemax realized even more savings.
Being ecommerce platform agnostic, Artifi easily integrated into the existing Kentico ecommerce platform used for all brand websites—saving time and money on third-party integrators. The back-end access into the Artifi allowed Artemax to completely manage the product upload.
Two product customization processes were created, one for the vinyl, plastic, tyvek personalized paper wristbands and one for silicone wristbands given the difference in product customization options. Additionally, a custom product output file was created for Jet Bands so that customers could print customized wristbands at home with just an inkjet printer.
"Working with the Artifi Labs development team has been great! They're responsive, knowledgeable, understanding, and committed to providing great software."
- Digital Marketing Manager at Artemax