Love Your Melon Achieves its Mission with Product Customization
Situation
Founded in 2012, Love Your Melon is an apparel brand specializing in the production of hats. With a mission to support the fight against pediatric cancer, the brand donates 50% of its profits to research organizations and gives a hat to a child with cancer for every sale made. To date, Love Your Melon has donated over 190,000 beanies and over $6,200,000 toward pediatric cancer research initiatives.
Challenge
Love Your Melon’s beliefs center around making a meaningful impact in the fight against pediatric cancer. As part of that mission, Love Your Melon partners with other organizations and hosts events to raise awareness and funds for the cause. Wanting to commemorate these partnerships and create a custom giveaway, Love Your Melon began looking for a way to customize its hero product: the beanie.
The brand decided that the best way to customize its beanies would be through an ecommerce product customization platform. Love Your Melon required a product customization platform that could co-brand its iconic brown leather patch, give partners and customers the ability to fully customize the look of the beanie, while consistent with the brand’s site.
Solution
To customize its line of beanies and help achieve its mission of supporting the fight against pediatric cancer, Love Your Melon chose Artifi Labs. Love Your Melon leverages Artifi’s comprehensive set of built-in features to fully customize its line of beanies. This includes utilizing the platform’s debossing effect to co-brand the leather patch of each beanie, and color rendering to change the color of each beanie.
Artifi Labs also worked closely with Love Your Melon to create a custom layout for the product customizer to match its brand and site. Understanding a customizer inherently adds additional steps onto the customer journey, Artifi Labs designed the layout to reduce the number of clicks needed to purchase. Now, shoppers who customize a hat on the Love Your Melon site experience a simple and efficient ordering and checkout process.
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