Barco Benches the Competition with Artifi Product Customization

Situation

Barco Products has been a trusted industry leader in commercial site furnishings and amenities since 1985. The company offers a broad selection of commercial products, including picnic tables, park benches, speed bumps, parking stops, commercial trash receptacles, entrance mats, parking lot supplies and more.

Challenge

Barco’s park benches are the industry standard for quality, reliability and innovative design. To remain a leader in commercial outdoor benches, Barco wanted to offer a product customization experience, allowing its shoppers to choose options such as bench length, color, and text engraving. Barco also required that the product customization solution be integrated into its ecommerce platform to streamline the purchasing experience.

Solution

To customize its line of high-quality benches, Barco chose Artifi Labs. Artifi allows Barco shoppers to customize benches through a variety of options including bench length, color, frame color, and engraved text, in addition to more intricate customization such as the ability to add text on multiple boards of a bench. The platform’s customization rules also allows Artifi to maintain text in the iframe even if the design template changes during the customization process. Artifi was able to easily integrate into Barco’s existing ecommerce platform and has since contributed to the company’s reputation as an industry leader in commercial site furnishings.