Current's Custom Product Customizer

Situation

Current Catalog is an online leader for personal checks, custom address labels and heavyweight wrapping paper since 1950. It offers thousands of products, ranging from home office supplies to personalize gift giving options. Current Catalog is owned by holding company CMG, which is home to multiple internet retailers, including FineStationery, Lillian Vernon, and Colorful Images. These internet retailers sell a variety of personalized products. CMG was searching for a SaaS-based solution that could be used across its multiple domains to power their customization needs.

Challenge

While searching for a way to implement product customization, CMG desired a personalization solution that would fit the needs of Current and its family of internet retailers. A custom configurator would have been too expensive, and CMG needed a hosted solution that would seamlessly integrate with their ecommerce platform, Magento.

Solution

CMG chose Artifi Labs to power its product customization. Artifi developed a custom UI, workflows and output files, all which integrate with the Artifi SaaS rendering engine. Current and the family of CMG’s other brands all utilize Artifi for product customization.

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