Carson Industries Launches Product Customization on 28Collective.com with Artifi Labs

Situation

Established in 1970, Carson Industries, Inc. is a wholesale distributor of exclusive gift and inspirational merchandise, as well as garden decor including wind chimes, outdoor decorative flags, and novelty items. Carson sells different products online through branded stores, including 28 Collective.

Challenge

To attract new customers and increase sales, Carson created a new ecommerce brand, 28 Collective, specializing in customizable products. The core requirement for a great customer experience and conversions was an ecommerce product customizer. Carson needed a flexible product customization platform that could easily scale as products were added to the site, and could offer an array of customization features including monogramming.

Solution

Carson chose Artifi Labs as its product customization platform to power 28 Collective. Every product of 28 Collective that can be customized, including wall art, picture frames and backpacks, is customized with Artifi through a simple and intuitive product customization experience. Shoppers can easily customize products by selecting the personalize option that is available for customizable products, and then choose from a variety of different ways to customize the product including laser etching initials on whiskey glasses, monogramming names onto travel bags, and adding messages to products such as cutting boards for example.

As 28 Collective continues to grow and new products and product categories are added, Carson continues to offer product customization through Artifi, and fulfills the company’s mission of reinventing the personal gift giving experience.

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